Haofang Group passed the "big test" of the epidemic and pioneered a joint operation model to promote brands to go overseas

Sept. 8,2020

Phoenix Finance August 13, 2020

Since the beginning of 2020, the new crown epidemic has become the focus of global attention.Now the domestic epidemic has been effectively controlled, and the production capacity of various regions has begun to gradually recover, but the impact of the epidemic is still inevitable, especially in cross-border exports. obvious.

The arrival of the epidemic has led to the closure of channels in various countries, which has greatly increased the supply chain pressure on cross-border exports, and all links in the industrial chain such as international logistics and cross-border e-commerce platforms have also been impacted to varying degrees.

In terms of the supply chain, in order to effectively control the epidemic, the "world factories" dominated by Guangdong, Zhejiang, and Jiangsu have all suspended work and production, resulting in a sudden reduction in production capacity and a supply chain disruption. However, most small and medium-sized cross-border e-commerce sellers have insufficient stocking, coupled with supply chain faults and no goods to make up. In the end, some cross-border e-commerce can only "sell nothing to sell".

Looking at logistics, although the country has fully recovered, due to the impact of the epidemic and increased tariffs, the inspection and quarantine of goods have become stricter, and the time for customs clearance has increased. Even if sea freight is used, the long delivery time will affect the consumer experience, which will hinder the development of cross-border e-commerce business.

At the platform level, due to the prolonged logistics timeliness, foreign consumers will be less dependent on Chinese goods, and the profits of cross-border e-commerce sellers will decrease. Although many cross-border e-commerce platforms have successively launched seller support plans, they still cannot really solve the impact of timeliness.

Therefore, cross-border e-commerce platforms with small scale and weak strength can hardly become a boost for enterprises to go overseas at this stage, and they will even be eliminated by the market if they are not careful. If cross-border e-commerce sellers want to solve the problem of companies going to sea, they must choose a platform that can solve the above three problems for cooperation. Among them, Haofang Group, which focuses on Amazon's refined operations, is a good choice.

Amazon is currently the world's largest cross-border e-commerce platform with the largest variety of products, and the widest coverage of countries and regions, and Haofang Group has been deeply involved in the cross-border e-commerce industry for more than 15 years, establishing its own industrial ecology, and empowering cross-border e-commerce. The model helps Chinese companies go from the brand to omni-channel sales, and supports the cycle operation of the brand chain.

In order to ensure the stability of the supply chain, Haofang Group connects the upstream and downstream industrial chains of the science and technology industry to build a large-scale industrial cluster, realizes vertical cooperation between upstream and downstream enterprises in the industrial chain and horizontal interaction between related industrial chain enterprises, and improves supply chain coordination Ability and response speed have brought more competitive supply capabilities to partners.

On the issue of logistics timeliness, Haofang Group is also not inferior. Haofang's ecological enterprises will provide logistics warehousing services for partners around the world, which greatly reduces the time taken for customs clearance and transportation of goods, and accelerates the timeliness of commodity logistics. Sex. At the same time, Haofang can provide efficient one-stop services in several professional modules such as local finance and taxation laws, avoiding the risks caused by policy changes or cultural differences in localization operations.

Based on the above advantages, Haofang Group pioneered a new model of joint operation, providing professional and efficient solutions and service support for partners in terms of industrial ecological chain construction, cross-border brand strategic planning and local implementation of cross-border marketing; Haofang transforms The traditional operation model has become a joint operation model, which has changed the traditional purchase relationship into a deeper link and cooperation, changed the low-price competition model of traditional e-commerce, and created a joint operation model for overseas brands.

In addition, with the stabilization of the epidemic, cross-border e-commerce has also ushered in policy benefits:

On April 7, 2020, the National Standing Committee decided to establish 46 additional cross-border e-commerce comprehensive pilot zones across the country to promote effective practices to promote the development of cross-border e-commerce, and implement the exemption of cross-border e-commerce retail export goo


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